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15
applicants
Marketing Manager
at Interworld Digital Ltd in Mumbai, India
1. Provide market intelligence and perform product planning exercise
a. Preparing features comparison sheets with competitive products, and suggesting the enhancements/ nice to have features in existing products
b. Studying future global trends, and suggesting details specs for new products, along with demand forecasting at specific price points for various markets.
c. Provide business reasons continuously to internal product development teams for use to plan roadmap, design products and such other activities.
2. Product messaging including positioning, features and benefits and unique-selling proposition
3. Developing Sales tools (white papers, presentations, collateral, competitive analysis for external use with customers, Benchmarks, selling guides)
4. Setting product pricing, SKU alignment to ensure complete-ness of portfolio and availability of competitive products to customers across all segments where SIS is present or focused
5. Working with reference (beta) customers/ sites to generate customer success stories, applications/ usage models, optimization of solution for customer needs
6. Working with sales, channel marketing, marketing communications, technical support, and other departments to ensure product is effectively introduced to market and continues to be successful
7. Formulating training programs (For internal stake holders, sales teams, key customers, channels) through appropriate use of stake holders.
8. Own up to ensure the business indicators for the products are accepted by management and sales teams for measuring the product performance in the market post launch.
a. Preparing features comparison sheets with competitive products, and suggesting the enhancements/ nice to have features in existing products
b. Studying future global trends, and suggesting details specs for new products, along with demand forecasting at specific price points for various markets.
c. Provide business reasons continuously to internal product development teams for use to plan roadmap, design products and such other activities.
2. Product messaging including positioning, features and benefits and unique-selling proposition
3. Developing Sales tools (white papers, presentations, collateral, competitive analysis for external use with customers, Benchmarks, selling guides)
4. Setting product pricing, SKU alignment to ensure complete-ness of portfolio and availability of competitive products to customers across all segments where SIS is present or focused
5. Working with reference (beta) customers/ sites to generate customer success stories, applications/ usage models, optimization of solution for customer needs
6. Working with sales, channel marketing, marketing communications, technical support, and other departments to ensure product is effectively introduced to market and continues to be successful
7. Formulating training programs (For internal stake holders, sales teams, key customers, channels) through appropriate use of stake holders.
8. Own up to ensure the business indicators for the products are accepted by management and sales teams for measuring the product performance in the market post launch.
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04 Oct
Published at 04 Oct
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Viewed: 367 times