This job ad has been posted over 30 days ago...
15
applicants
Senior Manager - Online Marketing (Non Search)
at People Interactive (I) Pvt Ltd in Mumbai, India
Title
Senior Manager, Online Marketing (Non Search)
Role
People Interactive (I) Pvt. Ltd. is a leading multi-brand consumer internet company with several successful global businesses to its credit. A part of People Group, the company has revolutionized the internet and new media industry in India with brands such as Shaadi.com, Makaan.com and Fropper.com.
We are seeking an experienced online marketing professional to drive non-search online marketing for the company and its brands including Shaadi.com, Makaan.com and Fropper.com.
Specific areas of work include but not limited to:
- Display
- Affiliates
- Ad-networks
Responsibilities
1. Lead online marketing (non-search) strategy and operations and deliver channel and online marketing performance goals set by the leadership team.
2. Constantly improve the volume, cost and ROI metrics.
3. Develop, manage and leverage agency and publisher relationships to constantly improve the volume, cost and ROI metrics.
4. Strong analytics based optimization across positions, sizes, creatives, propositions
5. Work closely with different internal teams such as creative, product, technology and other marketing teams to share knowledge and improve existing service / performance levels.
6. Keep track of industry trends and follow best practices to achieve business performance goals.
Requirements
1. MBA/MCA/BTech/Other PG qualification
2. 6 to 9 years of overall experience, at least 3 to 4 years of which should have been in core online marketing at a large scale.
3. Must have excellent interpersonal, analytical and creative appreciation skills.
4. Must have a strong understanding of marketing concepts and digital marketing domain.
5. Ability to manage, mentor, lead and motivate a team of online marketing professionals.
6. Ability to influence internal and external stakeholders
Good to have
1. Ability to anticipate risks and devise contingencies to manage them.
2. Mumbai based
Senior Manager, Online Marketing (Non Search)
Role
People Interactive (I) Pvt. Ltd. is a leading multi-brand consumer internet company with several successful global businesses to its credit. A part of People Group, the company has revolutionized the internet and new media industry in India with brands such as Shaadi.com, Makaan.com and Fropper.com.
We are seeking an experienced online marketing professional to drive non-search online marketing for the company and its brands including Shaadi.com, Makaan.com and Fropper.com.
Specific areas of work include but not limited to:
- Display
- Affiliates
- Ad-networks
Responsibilities
1. Lead online marketing (non-search) strategy and operations and deliver channel and online marketing performance goals set by the leadership team.
2. Constantly improve the volume, cost and ROI metrics.
3. Develop, manage and leverage agency and publisher relationships to constantly improve the volume, cost and ROI metrics.
4. Strong analytics based optimization across positions, sizes, creatives, propositions
5. Work closely with different internal teams such as creative, product, technology and other marketing teams to share knowledge and improve existing service / performance levels.
6. Keep track of industry trends and follow best practices to achieve business performance goals.
Requirements
1. MBA/MCA/BTech/Other PG qualification
2. 6 to 9 years of overall experience, at least 3 to 4 years of which should have been in core online marketing at a large scale.
3. Must have excellent interpersonal, analytical and creative appreciation skills.
4. Must have a strong understanding of marketing concepts and digital marketing domain.
5. Ability to manage, mentor, lead and motivate a team of online marketing professionals.
6. Ability to influence internal and external stakeholders
Good to have
1. Ability to anticipate risks and devise contingencies to manage them.
2. Mumbai based
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