applicant

Job Description

• Perform daily account management and of pay per click accounts on Google AdWords, and other search platforms
• Manage AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Web traffic and source analytics monitoring and reporting against key performance indicators (sales)
• Manage Budgets: practical management of budgets, fees and commissions
• Reporting on sales, trends & data analysis
• Work closely with other team members to execute full marketing strategy

Desired Candidate Profile
Professional Competencies

• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• Detail oriented
• Strong understanding of effective new media marketing/advertising strategies.
• Passion for staying up to date with the latest web technologies and online marketing.

Professional Skills& Qualifications

• 1-3 years experience in Search Engine Marketing (SEM) and PaidSearch (PPC).
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
• Proficiency in managing moderate to large scale PPC accounts in a variety ofdifferent business verticals.
• Advanced knowledge of Excel, Google Analytics, Data analysis
• AdWords / Bing certification a plus.( preferred)