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Product Marketing Engineer
at DoubleSpring in Bengaluru, India
Product Marketing Engineer
DoubleSpring is a new media startup, specialized in building sustainable businesses online. Our development process combines the most powerful aspects of research, design, technology and marketing to deliver elegant interfaces, thoughtful features and positive ROI.
- We operate Bangalore's most popular portal: http://mybangalore.com
- Our content management solution powers about 12 local portals in North-America: http://doublespring.com/localengine/
At this time, we are focussed on building AdHome, an online platform that could be a game-changer for the outdoor advertising industry. AdHome is a global marketplace for outdoor advertising. (website: http://adhome.com )
We're looking for a sharp "product marketing engineer" to join our team
Job Description:
As the product marketing engineer working on AdHome, you will have two responsibilities;
a) Product Marketing - This will be your primary responsibility.
- Develop go-to-market strategy, including launch plan
- Market Research
- Create customer messaging & positioning, including collateral
- Develop content for the various constituents (sales, marcom, customers, blogs, etc.)
b) Product Management - This will be your secondary responsibility.
- Create technical documents such as product briefs, datasheets, guides
- Partnering closely with engineering to define marketing requirements documents (MRD's) and drive data-driven feature/benefit analysis
- Making feature/schedule/cost tradeoffs during all stages of the product lifecycle
Preferred Qualification:
We're looking for a candidate with entrepreneurial drive. Taking ownership of the product and getting things done should be in your DNA.
- Excellent communication skills and an analytical bent of mind.
- Atleast one year experience in a startup environment
- BE/MBA
DoubleSpring is a new media startup, specialized in building sustainable businesses online. Our development process combines the most powerful aspects of research, design, technology and marketing to deliver elegant interfaces, thoughtful features and positive ROI.
- We operate Bangalore's most popular portal: http://mybangalore.com
- Our content management solution powers about 12 local portals in North-America: http://doublespring.com/localengine/
At this time, we are focussed on building AdHome, an online platform that could be a game-changer for the outdoor advertising industry. AdHome is a global marketplace for outdoor advertising. (website: http://adhome.com )
We're looking for a sharp "product marketing engineer" to join our team
Job Description:
As the product marketing engineer working on AdHome, you will have two responsibilities;
a) Product Marketing - This will be your primary responsibility.
- Develop go-to-market strategy, including launch plan
- Market Research
- Create customer messaging & positioning, including collateral
- Develop content for the various constituents (sales, marcom, customers, blogs, etc.)
b) Product Management - This will be your secondary responsibility.
- Create technical documents such as product briefs, datasheets, guides
- Partnering closely with engineering to define marketing requirements documents (MRD's) and drive data-driven feature/benefit analysis
- Making feature/schedule/cost tradeoffs during all stages of the product lifecycle
Preferred Qualification:
We're looking for a candidate with entrepreneurial drive. Taking ownership of the product and getting things done should be in your DNA.
- Excellent communication skills and an analytical bent of mind.
- Atleast one year experience in a startup environment
- BE/MBA
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